TY  - BOOK
AU  - Velayudhan, Sanal Kumar
TI  - Rural marketing: targeting the non- urban consumer
SN  - 9780761935889
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - Technology
KW  - Management, Rural marketing, urban consumer
ER  -