TY  - BOOK
AU  - Hoyer, Wayne
AU  - Maclnnis, Deborh
TI  - Consumer behaviour: a marketer's tool
SN  - 9788131512838
U1  - 658.834 
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Technology
KW  - Management, Consumer behaviour, Indian -Test Prep Market
ER  -