TY  - BOOK
AU  - Lodish, Leonard M.
AU  - Archambeau, Shellye
AU  - Morgan, Howard L.
TI  - Marketing that works
SN  - 9788131713778
U1  - 658.8 
PY  - 2007///
CY  - New delhi
PB  - Wharton School nPublishing
KW  - Technology
KW  - Management, Marketing
ER  -