TY  - BOOK
AU  - Mookherjee, S N
TI  - Business marketing: an introduction
SN  - 9788131407219
U1  - 658.8 
PY  - 2007///
CY  - Hyderabad
PB  - The Icfai University Press
KW  - Technology
KW  - Management, Industrial marketing
ER  -