TY  - BOOK
AU  - Krishna, Jaya S.
TI  - Customer retention management: concepts and applications
SN  - 9788131404751
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - The Icfai University Press
KW  - Technology
KW  - Management, Consumer satisfaction
ER  -