TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070435568
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Tata mcgraw hill
KW  - Technology
KW  - Management, Customer relations
ER  -