TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K.C.
TI  - Foundations of advertising: theory & practice
U1  - 659.1 
PY  - 2002///
CY  - Bombay
PB  - himalaya publishing house
KW  - Technology
KW  - Management, Marketing research
ER  -