TY  - BOOK
AU  - Coughlan, Anne T.
AU  - Anderson, Erin
AU  - Stern, Louis W.
TI  - Marketing channels
SN  - 9788120320697
U1  - 658.84 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Technology
KW  - Management, Marketing channels
ER  -