TY  - BOOK
AU  - Pillai, R. S. N.
AU  - Bagavathi
TI  - Modern marketing: principles and practices
SN  - 9788121916974
U1  - 658.8 
PY  - 1987///
CY  - New Delhi
PB  - S. Chand & Company Ltd.
KW  - Technology
KW  - Management, Marketing
ER  -