TY  - BOOK
AU  - Rudani, R. B.
TI  - Basics of marketing management: theory and practice
SN  - 9788121931687
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - S. Chand & Company Ltd.
KW  - Technology
KW  - Management, Marketing
ER  -