000			00428nam a2200145Ia 4500
008			240201s1998 xx 000 0 eng d
020			_a9780074632017
082			_a659.1 _bJON
100			_aJones, John Philip
245		0	_aWhat's ina brand?: bulding brand equity through advertising
260			_bTata McGraw-Hill Education Pvt. Ltd _aNew Delhi _c1998
300			_a335p.
650			_aTechnology _xManagement
942			_2ddc _cBK
999			_c1465 _d1465