000 | 00546nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 240201s2003 xx 000 0 eng d | ||
020 | _a9780070530423 | ||
082 |
_a658.8 _bZEI |
||
100 | _aZeithaml, Valarie A. | ||
245 | 0 | _aServices Marketing: integrating customer focus across the firm | |
250 | _a3rd ed. | ||
260 |
_bTata McGraw-Hill Publishing Company Limited _aNew Delhi _c2003 |
||
300 | _a668p. | ||
650 |
_aTechnology _xManagement, Service industries Marketing, Customer services |
||
700 | _aBitner, Mary Jo | ||
942 |
_2ddc _cBK |
||
999 |
_c1589 _d1589 |