000 00546nam a2200169Ia 4500
008 240201s2003 xx 000 0 eng d
020 _a9780070530423
082 _a658.8
_bZEI
100 _aZeithaml, Valarie A.
245 0 _aServices Marketing: integrating customer focus across the firm
250 _a3rd ed.
260 _bTata McGraw-Hill Publishing Company Limited
_aNew Delhi
_c2003
300 _a668p.
650 _aTechnology
_xManagement, Service industries Marketing, Customer services
700 _aBitner, Mary Jo
942 _2ddc
_cBK
999 _c1589
_d1589