| 000 | 00490nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 240201s2003 xx 000 0 eng d | ||
| 020 | _a9788129702548 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKEL |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management: building, measuring, and managing brand equity | |
| 250 | _a2nd ed. | ||
| 260 |
_bPearson Education _aDelhi _c2003 |
||
| 300 | _a815p. | ||
| 650 |
_aTechnology _xManagement, Brand name products |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1590 _d1590 |
||