000			00598nam a2200193Ia 4500
008			240201s2007 xx 000 0 eng d
020			_a9780070144965
041			_aEnglish
082			_a659.1 _bBEL
100			_aBelch, George E.
245		0	_aAdvertising and promotion: an integrated marketing communications perspective
250			_a7th ed.
260			_bTata McGraw Hill Education Private Limited _aNew Delhi _c2007
300			_a1075p.
650			_aTechnology _xManagement, Adervertising, Public relations
700			_aBelch, Michael A.
700			_aPurani, Keyoor
942			_2ddc _cBK
999			_c1623 _d1623