| 000 | 00577nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240201s2015 xx 000 0 eng d | ||
| 020 | _a9781259026850 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a9th ed. | ||
| 260 |
_bMcGraw Hill Education (India) Private Limited _aNew Delhi _c2015 |
||
| 300 | _a1015p. | ||
| 650 |
_aTechnology _xManagement, Adervertising, Public relations |
||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1795 _d1795 |
||