000			00618nam a2200181Ia 4500
008			240201s9999 xx 000 0 eng d
020			_a9789332542204
082			_a658.8 _bKEL
100			_aKeller, Kevin Lane
245		0	_aStrategic brand management: building measuring and managing brand equity
250			_a4 th ed.
260			_bPearson India Education Services Private Limited _aNoida _c2015
300			_a586p.
650			_aTechnology _xManagement, Brand name products Management, Product management, Brand name products
700			_aParameswaran, Ambi M. G.
700			_aJacob, Isaac
942			_2ddc _cBK
999			_c1808 _d1808