000 00533nam a2200169Ia 4500
008 240201s2014 xx 000 0 eng d
020 _a9789332518377
082 _a659.1
_bCLO
100 _aClow, Kenneth E.
245 0 _aIntegrated advertising: promotion, and marketing communications
250 _a6th ed.
260 _bPearson India Education Services Private LImited
_aNew Delhi
_c2014
300 _a455p.
650 _aTechnology
_xManagement, Adervertising, Public relations
700 _aBaack, Donald E.
942 _2ddc
_cBK
999 _c1867
_d1867