000 00484nam a2200169Ia 4500
008 240201s1985 xx 000 0 eng d
041 _aEnglish
082 _a659.1
_bCHU
100 _aChunawalla, S.A
245 0 _aFoundations of advertising: theory and practice
250 _a5th rev. ed.
260 _bHimalaya Publishing House
_aMumbai
_c1985
300 _a918p.
650 _aTechnology
_xManagement, Advertising, Marketing Research
700 _aSethia, K.C
942 _2ddc
_cBK
999 _c2163
_d2163