000			00497nam a2200169Ia 4500
008			240201s1998 xx 000 0 eng d
020			_a9780074632017
041			_aEnglish
082			_a659.1 _bJON
100			_aJones, John Philip
245		0	_aWhat's in a brand:building brand equity through advertising
250			_a1st ed.
260			_bTata mcgraw-hill publishing company limited _aNew Delhi _c1998
300			_a325p.
650			_aTechnology _xManagement, Advertising
942			_2ddc _cBK
999			_c2474 _d2474