000 00479nam a2200181Ia 4500
008 240201s1995 xx 000 0 eng d
020 _a333931521
041 _aEnglish
082 _a658.8
_bSTO
100 _aStone, Merlin
245 0 _aDirect hit: direct marketing with a winning edge
260 _bMacmillan India Limited
_aNew delhi
_c1995
300 _a316p.
650 _aTechnology
_xManagement
700 _aBond, Alison
700 _aDavies, Derek
942 _2ddc
_cBK
999 _c2580
_d2580