000 00418nam a2200169Ia 4500
008 240201s1985 xx 000 0 eng d
020 _a333933435
041 _aEnglish
082 _a659.1
_bJEF
100 _aJefkins, Frank
245 0 _aAdvertising
250 _a3rd ed.
260 _bMacmillan India Ltd.
_aNew Delhi
_c1985
300 _a374p.
650 _aTechnology
_xManagement, Advertising
942 _2ddc
_cBK
999 _c2597
_d2597