000			00549nam a2200181Ia 4500
008			240201s2001 xx 000 0 eng d
020			_a9780070473829
041			_aEnglish
082			_a659.1 _bBEL
100			_aBelch, George E.
245		0	_aAdvertising and promotion: an integrated marketing communications perspective
250			_a5th ed.
260			_bTata McGraw Hill Education _aNew York _c2001
300			_a793p.
650			_aTechnology _xAdvertising and public relations, Promotion
700			_aBelch, Michael A.
942			_2ddc _cBK
999			_c3021 _d3021