| 000 | 00564nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240201s2003 xx 000 0 eng d | ||
| 020 | _a9780070582620 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George | ||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a6th ed. | ||
| 260 |
_bTata McGraw Hill Publishing Company Ltd. _aNew Delhi _c2003 |
||
| 300 | _a777p. | ||
| 650 |
_aTechnology _xManagement, Advertising, marketing communications |
||
| 700 | _aBelch, Mixhael | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3086 _d3086 |
||