| 000 | 00596nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 240201s2010 xx 000 0 eng d | ||
| 020 | _a9780070144965 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George | ||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a7th ed. | ||
| 260 |
_bTata McGraw Hill Publishing Company Ltd. _aNew Delhi _c2010 |
||
| 300 | _a1075p. | ||
| 650 |
_aTechnology _xManagement, Advertising, marketing communications |
||
| 700 | _aBelch, Mixhael | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3280 _d3280 |
||