000 00460nam a2200157Ia 4500
008 240201s2002 xx 000 0 eng d
020 _a9780761935889
041 _aEnglish
082 _a658.8
_bVEL
100 _aVelayudhan, Sanal Kumar
245 0 _aRural marketing: targeting the non- urban consumer
260 _bResponse Books
_aNew Delhi
_c2002
300 _a249p.
650 _aTechnology
_xManagement, Rural marketing, urban consumer
942 _2ddc
_cBK
999 _c3343
_d3343