000 00485nam a2200181Ia 4500
008 240201s2007 xx 000 0 eng d
020 _a9788131713778
041 _aEnglish
082 _a658.8
_bLOD
100 _aLodish, Leonard M.
245 0 _aMarketing that works
260 _bWharton School nPublishing
_aNew delhi
_c2007
300 _a318p.
650 _aTechnology
_xManagement, Marketing
700 _aArchambeau, Shellye
700 _aMorgan, Howard L.
942 _2ddc
_cBK
999 _c3353
_d3353