000 00433nam a2200169Ia 4500
008 240201s1998 xx 000 0 eng d
020 _a8186314202
041 _aEnglish
082 _a658.8
_bVAR
100 _aVarkey, V. O.
245 0 _aHandbook on marketing management
250 _a4th ed.
260 _bEverest Publihing House
_aPune
_c1998
300 _a217p.
650 _aTechnology
_xManagement, Marketing
942 _2ddc
_cBK
999 _c435
_d435