000 00419nam a2200157Ia 4500
008 240201s1989 xx 000 0 eng d
020 _a74517805
041 _aEnglish
082 _a659.1
_bMOH
100 _aMohan, Mahendra
245 0 _aAdvertising management: concepts and cases
260 _bTata Mcgraw hill
_aNew Delhi
_c1989
300 _a418p.
650 _aTechnology
_xAdvertising, Management
942 _2ddc
_cBK
999 _c523
_d523