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Advertising and promotion: an integrated marketing communications perspective

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 12th ed. - Chennai McGraw Hill Education (India) Private Limited 2022 - 712p.

ISBN: 9789354600807

Subjects--Topical Terms:
Technology--Management, Advertising, Marketing communication, Advertising & promotion

Dewey Class. No.: 659.1 / BEL

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