TY  - BOOK
AU  - Loudon, David L.
AU  - Della bitta, Albert J.
TI  - Consumer behavior: concepts and applications
SN  - 9780070473812
U1  - 658.834 
PY  - 1993///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
KW  - Technology
KW  - Management, Consumer behavior, Consumers
ER  -