TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Peteraf, Margeret A.
TI  - Crafting and executing stratergy: the quest for competitive advantage: concepts and cases
SN  - 9789339204082
U1  - 658.401 
PY  - 2014///
CY  - New Delhi
PB  - Tata McGraw Hill Education(India) Private Limited
KW  - Technology
KW  - Management, General Management
ER  -