TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: people, technology, strategy
SN  - 9788177584509
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Marketing, Service Products
ER  -