TY  - BOOK
AU  - Kotler, Philip
AU  - Agnihotri, Prafulla
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - Pearson Education
KW  - Technology
KW  - Management, Marketing
ER  -