TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Lesile
AU  - Kumar, Ramesh
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.834 
PY  - 2010///
CY  - Chennai
PB  - Pearson Education
KW  - Technology
KW  - Management, Marketing, Motivation research
ER  -