TY  - BOOK
AU  - Lytle, John F.
TI  - What do your customers really want?: here's a sure-fire way to find out
SN  - 8174460004
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - Excel Books
KW  - Technology
KW  - Management, Consumer satisfaction
ER  -