TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing rsecrch an applied orientation 
SN  - 9788131707067
U1  - 658.83 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education 
KW  - Technology
KW  - Management, Marketing
ER  -