TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 9788120312197
U1  - 659.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Technology
KW  - Advertising and Public relations, Management
ER  -