TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 74624016
U1  - 658.8 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Technology
KW  - Management, Brand positioning, Strategies
ER  -