TY  - BOOK
AU  - Kumar, Divesh
AU  - Rehman, Varisha 
AU  - Rehman, Zillur
TI  - Integrated marketing communication in digital age
SN  - 9789357466097
U1  - 658.8002 
PY  - 2024///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.  
KW  - Technology
KW  - Management, Integrated marketing communication - Digital Age; Rehman, Varisha & Rahman, Zillur
ER  -