000 00517nam a2200181Ia 4500
008 240201s2004 xx 000 0 eng d
020 _a9788177584509
082 _a658.8
_bLOV
100 _aLovelock, Christopher
245 0 _aServices marketing: people, technology, strategy
250 _a5th ed.
260 _bPearson Education
_aDelhi
_c2006
300 _a594p.
650 _aTechnology
_xManagement, Marketing, Service Products
700 _aWirtz, Jochen
700 _aChatterjee, Jayanta
942 _2ddc
_cBK
999 _c1903
_d1903