000			00416nam a2200145Ia 4500
008			240201s2016 xx 000 0 eng d
020			_a9780199464852
082			_a658.802 _bDUT
100			_aDutta, Kirti
245		0	_aIntegrated marketing communications
260			_bOxford University Press _aNew Delhi _c2016
300			_a489p.
650			_aTechnology _xManagement, Communication in marketing
942			_2ddc _cBK
999			_c1949 _d1949