| 000 | 00556nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 240201s2015 xx 000 0 eng d | ||
| 020 | _a9789332542204 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKEL |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management: building, measuring and managing brand equality | |
| 250 | _a4th ed. | ||
| 260 |
_bPearson _aDelhi _c2015 |
||
| 300 | _a586p. | ||
| 650 |
_aTechnology _xManagement, Strategic planning, Branding |
||
| 700 | _aJacson, Isaac | ||
| 700 | _aParrlneswaran, Ambi | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1971 _d1971 |
||