000			00510nam a2200181Ia 4500
008			241201s1998 xx 000 0 eng d
020			_a9788120312197
082			_a659.1 _bBAT
100			_aBatra, Rajeev
245		0	_aAdvertising management
250			_a5th ed.
260			_bPrentice-Hall Of India Private Limited _aNew Delhi _c1996
300			_a753p.
650			_aTechnology _xAdvertising and Public relations, Management
700			_aMyers, John G.
700			_aAaker, David A.
942			_2ddc _cBK
999			_c3759 _d3759