000			00678nam a22002177a 4500
003			OSt
005			20250413020028.0
008			250411b |||||||| |||| 00| 0 eng d
020			_a9789354600807
041			_aEnglish
082			_a659.1 _bBEL
100			_aBelch, George E.
245			_aAdvertising and promotion: an integrated marketing communications perspective
250			_a12th ed.
260			_aChennai _bMcGraw Hill Education (India) Private Limited _c2022
300			_a712p.
650			_aTechnology _xManagement, Advertising, Marketing communication, Advertising & promotion
700			_aBelch, Michael A.
700			_aPurani, Keyoor
942			_2ddc _cBK _01
999			_c4122 _d4122