Strategic management
Rothaermel, Frank T.
Strategic management - 5th ed. - Chennai McGraw Hill Education (India) Private Limited 2024 - 544p.
This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
9789355324948
Technology--Management, Strategic planning
658.401 / ROT
Strategic management - 5th ed. - Chennai McGraw Hill Education (India) Private Limited 2024 - 544p.
This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
9789355324948
Technology--Management, Strategic planning
658.401 / ROT