Strategic management

By:

Rothaermel, Frank T.

Material type: Text

TextLanguage: English Publication details: Chennai McGraw Hill Education (India) Private Limited 2024Edition: 5th edDescription: 544pISBN:

9789355324948

Subject(s):

Technology -- Management, Strategic planning

DDC classification:

658.401 ROT

Summary: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SLIMS Library	MBA	658.401 ROT (Browse shelf(Opens below))	Available		M02685

This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.

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