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Marketing management: planning, implementation & control, global perspective indian context

Ramaswamy, V. S.

Marketing management: planning, implementation & control, global perspective indian context - 3rd ed. - New Delhi Macmillan 2002 - 748p.

ISBN: 333937198

Subjects--Topical Terms:
Technology--Management, Marketing Management

Dewey Class. No.: 658.8 / RAM

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