What's ina brand?: bulding brand equity through advertising
Jones, John Philip
What's ina brand?: bulding brand equity through advertising - New Delhi Tata McGraw-Hill Education Pvt. Ltd 1998 - 335p.
9780074632017
Technology--Management
659.1 / JON
What's ina brand?: bulding brand equity through advertising - New Delhi Tata McGraw-Hill Education Pvt. Ltd 1998 - 335p.
9780074632017
Technology--Management
659.1 / JON