Normal view MARC view ISBD view

Advertising and promotion: an integrated marketing communications perspective

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 6th ed. - New Delhi Tata McGraw Hill Higher Education 2004 - 779p.

ISBN: 9780070581944

Subjects--Topical Terms:
Technology--Management, Advertising, Sales promotion, Brand name products

Dewey Class. No.: 659.1 / BEL

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)