Normal view MARC view ISBD view

Strategic brand management: building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management: building, measuring, and managing brand equity - 2nd ed. - Delhi Pearson Education 2003 - 815p.

ISBN: 9788129702548

Subjects--Topical Terms:
Technology--Management, Brand name products

Dewey Class. No.: 658.8 / KEL

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)